If you’re not communicating these, the services or solutions you provide are not going to give value to those businesses. This then leads to expensive and inadequate accounting. Tied into this problem of being disconnected is the lack of affordable services for startups. Startup and entrepreneurs cannot be serviced in the same way a small or large business is. The simple fact is most startups have very little capital and need the most advice in the early stages when they have the least amount of funds. There is no way that a startup or entrepreneur is going to invest in this advice in its most crucial stages if it requires them to lay down a large portion of their seed capital to get it, these funds are going to items that are going to generate a return immediately. 

Lets face facts, the process in which small business interacts with most accountants is just plain dull, the entire process is painful and the word accountant is synonym for the word boring. At the end of the day, accountants and bookkeepers are in the best position to provide the greatest value to their clients but the process and the way they interact with their market just doesn’t work. 

Technology must not be mistaken, we love technology and we use it where we can to create the most value for our clients. However, the issues is this:  
We like to have a bit of fun at Evergent so let’s use an analogy to illustrate. 
It’s like a caveman(accountant/bookkeeper) using a laptop(new tech) to provide for his tribe (business clients thrive) 
Moral of the story, all the laptop is going to be good for is a throwing object to hunt food with. 

An accountant or bookkeeper first needs to communicate with their clients to understand what the business needs and secondly they need to adapt the most efficient process possible to provide the greatest value to their clients as possible which may mean turning the industry upside down. Not until issues one and two are addressed can a form begin to use technology effectively.